journal   >   20141105-New-Mission-Statement-and-Business-Card  

New Mission Statement and Business Card

2014-11-05; published 2021-12-05

Today we finished the design process for our first professionally printed business card and submitted the order with the printer.

Along the way, I realized that most people I’ve interacted with, when they receive a business card, turn it over to see if there’s anything on the back. Often there is not, or what is there is very poorly designed — both of which are a missed opportunity for a positive message.

I decided to include a short mission statement on the back, along with the full web address of the company website (which I didn’t include on the front). This, of course, forced me to think carefully: What exactly are we trying to do?

A few weeks ago, when I was presenting at ECPA PUBu, I landed on this as the basic promise: We make publishing easier. Hire us, because we will help you make your publishing process easier. So I decided to expand on this, giving a little taste of how we do that: by helping you simplify and accelerate the publishing process.

So, without further ado, here is the first-generation Black Earth Group business card and mission statement.

BusinessCard-Sean-01 BusinessCard-Sean-02